Together, I worked with Sbarro to create a new brand identity that captured their Italian roots with a modern, refreshed look that's fun and engaging. Using Adobe InDesign, Illustrator, Photoshop and AfterEffects, we created a brand identity with a clean, organic logo that's reflective of "A taste of Italy on the go." In this brand identity exploration, you will find the new logo for the company, some process sketches, a brand guide, a mobile app design, pizza box packaging, and social media campaign ads.
Updated Sbarro logo identity
Sketches, Vectorized logo iterations and Final logo
Logo Variations on different backgrounds
Supporting pizza pattern illustrations
Sbarro Brand Guidelines Book
Sbarro Pizza Box "By the Slice" Packaging Design
Instagram Campaign Ads
